Originally called Go Fresh Food, the Italian street food store was struggling to stand out against the competition and communicate its Italian heritage in a new and exciting way.

A_TK pitched a rebrand of the business that would give it an engaging story to get customers excited – Wolf Street Food. A name inspired by the famous story of Romulus and Remus, the Roman mythology tells of twin brothers who were believed to have been fed by a wolf before making the great discovery of Rome.