Originally called Go Fresh Food, the Italian street food store was struggling to stand out against the competition and communicate its Italian heritage in a new and exciting way.
A_TK pitched a rebrand of the business that would give it an engaging story to get customers excited - Wolf Street Food. A name inspired by the famous story of Romulus and Remus, the Roman mythology tells of twin brothers who were believed to have been fed by a wolf before making the great discovery of Rome.
This original approach and distinctive new identity confidently captured the fresh Italian cuisine on offer - a culinary experience that gives you the fuel to ‘conquer the world one mouthful at a time’. We rolled this visual language and tone of voice throughout each store from menus to signage and packaging for full impact. The result was a brand that not only showcases its fresh Italian produce, but one that consumers actively want to hunt down.

We are a global brand and design agency with a collective of strategists, creatives, business developers and curators of brands.

Our approach is simple and insightful. We combine the sophisticated and the beautiful to launch big ideas by all means necessary.

We transform the everyday into the extraordinary.

Some recent clients_

  • Jagermeister
  • Origin
  • Baijiu
  • Applique
  • Walk
  • Sellotape
  • Hermes retreats
  • Klassiker
  • Virgin
  • Alchemy
  • Whitelist
  • Uncommn
  • Redline
  • Flexfit
  • SoVibrant
  • Duco
  • Adey
  • Kahn
  • Chelsea Truck Co.
  • Emblematic
  • Schuh
  • Bloo
  • Muirhead
  • Walk
  • VGC

Some of the great brands we work with_

Global brand & design collective.
Leeds, London and
Los Angeles.

Our offices provide us with the advantageous knowledge of markets and cultures in Europe and the U.S.A.

We don't just know brands, we know people.

  • A_TK/LDS_
  • Victoria Foundry / Marshall Street
  • Leeds / LS11 9EH
  • +44(0)
  • A_TK/LDN_
  • WeWork / 8 Devonshire Square
  • London / EC2M 4PL
  • +44(0)20.346.88120
  • A_TK/LA_
  • One Piece Work / 631 Wilshire Blvd / Suite 301
  • Santa Monica / Los Angeles
  • CA USA / 90401
  • +1(310).848.9342