TK was tasked with developing an eye-catching new identity for street food brand, GO food, which was looking to move in an Italian-focused culinary direction. Taking influences from its traditional Italian roots but with a modern twist, the WOLF brand was born. The new brand included a contemporary hand-illustrated logo and an accompanying motto – ‘Rome was not built on an empty stomach.”
Following this, TK managed the design and production of interior menu boards, printed menus, posters and even stickers, all in the familiar WOLF brand style. A videography shoot and separate photo shoot then captured the essence of WOLF and it’s tempting dishes.
Following this, in early 2016, TK completed the development and build of a new WOLF website. In-fitting with the strong brand identity, it features eye-catching straplines, motion footage and downloadable menus – www.wolfstreetfood.com.
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