Agency TK Beyond Boundaries

Move aside millennials; there is a new buying power in town. Welcome Generation Z. To successfully understand why this new generation is becoming ever more influential, we first have to know what makes them tick. Generation Z, are made up of anyone born after 1995, currently making up 25.9% of…

“The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.” ― John Hegarty, Hegarty on Advertising The secret to being memorable is having solid Branding and Brand Positioning. Quick definition: Simply put, your “brand” is your promise to your customer. It is a visual reflection of what…

TK had a pretty advent-ful Christmas in 2017.   Last year’s festivities saw us taking to the UK’s high streets with a giant Molton Brown advent calendar. And as if this 2-metre tall stunt wasn’t enough, we decided to up the door-opening excitement by running an online calendar game too.

How haircare brands can own natural to increase relevance.   Since 2013, the value of the UK haircare market has declined. A growing trend for a more natural style has been a key factor in this. According to Mintel, nearly 60% of women want their hairstyle to look effortless, even…

Creative disruption is everywhere. It’s the buzzword of the boardroom. And love it or loathe it, it’s here to stay. But what is it? Why is disruption such big news? And how can you apply it to your business?   DIS-WHAT?

The direction of where email is headed is something brands can’t afford to ignore. As technologies evolve, pushing the boundaries of what’s possible, this channel is getting really exciting! But what are the key developments to look out for and start using? Here are our predictions.   1. Automated emails…

Yes – we know National Tequila Day is more of a US thing, but we have an office in Los Angeles so we’re all entitled to celebrate it, right?! At TK we love bringing our agency family together for special occasions and we couldn’t resist the temptation of National Tequila…