The shift in the dynamic between customers and companies has changed in an extreme way over the past few years. Consumers are savvier than ever. And so, building brand advocacy takes a new approach. The goal is to sell a lifestyle and emotion, not just products – it’s about making…
We’ve been getting all revved up here at TK, with the launch of a website for one of the UK’s best supercar dealers; Redline Specialist Cars. The UK’s favourite supercar dealer Our longstanding relationship with the car specialist, and our internal web development expertise meant we were the…
True memorability happens when the consumer ‘feels’. Subconsciously they ‘feel’ like the brand ‘is for them’. What causes these feelings and the strength of them depends on the category (is it low or high involvement/ consideration), the consumer (how strong are their personal values and beliefs), and how relevant and…
Your personality traits make you unique. Just like a company’s brand identity, it’s a set of characteristics that give a business individuality and persona. There are many different areas which make up a brand identity. It’s not just about logos and taglines, but color palettes, imagery style, fonts, and typography…
Move aside millennials; there is a new buying power in town. Welcome Generation Z. To successfully understand why this new generation is becoming ever more influential, we first have to know what makes them tick. Generation Z, are made up of anyone born after 1995, currently making up 25.9% of…
“The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.” ― John Hegarty, Hegarty on Advertising The secret to being memorable is having solid Branding and Brand Positioning. Quick definition: Simply put, your “brand” is your promise to your customer. It is a visual reflection of what…
TK had a pretty advent-ful Christmas in 2017. Last year’s festivities saw us taking to the UK’s high streets with a giant Molton Brown advent calendar. And as if this 2-metre tall stunt wasn’t enough, we decided to up the door-opening excitement by running an online calendar game too.
How haircare brands can own natural to increase relevance. Since 2013, the value of the UK haircare market has declined. A growing trend for a more natural style has been a key factor in this. According to Mintel, nearly 60% of women want their hairstyle to look effortless, even…
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