We work with Silverstone on an ongoing retained basis, acting as their brand guardians and helping to create sub-brands where needed that align to the master brand we created in 2019. Most recently we created a new sub-brand celebrating a new era for Silverstone F1 and giving a unique look to its British Grand Prix Launch Party 2023, which had never been done before. Capturing the best of British acts and promoting the epic nature of the one day music festival, the brand stood out and was subsequently used for all the music promotions across the F1 weekend.
