DAOU Summer Campaign

Client
DAOU SUMMER
Services

This campaign focused on evoking the feeling of escaping to a lighter, dream-like world, flooded with colour and passion. A vibrant iridescent representation of the joy of summer, this bespoke rendered 3D silk scarf takes centre stage showcasing the romance of the hues in the summer skies and giving the visual a sense of relaxation and a constant flowing motion.

Rippling and flowing it mimics the sunlight caressing the waves on the Californian coastline, while also playing on the elegance of wine gently pouring from an open bottle of DAOU. Evoking a sense of relaxing, unwinding and taking in all the summer has to offer.

Created as a series of colourways which were designed to compliment the DAOU's range of wines as well as using a playful typography style and graphic devices, giving the campaign flexible longevity both in digital and printed applications. The campaign was rolled out both in-store, online and on social channels, both as static and motion applications boosting brand awareness and sales during the summer months.
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Our typography treatment takes inspiration from the delicate curves and organic forms of the Art Nouveau movement, adding hints of Parisian flair while giving a subtle nod to the French wine-producing techniques synonymous with DAOU Vineyards.

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