Our brief was to complete a total repositioning and rebrand of this British icon. Once a disused airfield and now host to world-class events such as the British Grand Prix, Moto GP, live music events and more, Silverstone wanted to preserve its rich history while embodying its forward-thinking spirit.
We developed the brand’s strategic foundations to respect these roots and create a compelling personality that will inspire generations to come. With the launch of new ventures such as a family friendly museum, a Hilton hotel, residences and a conference and event space, Silverstone wanted to become known globally for so much more than just the F1.
We wanted to create an identity as iconic and recognisable as the track itself. With this in mind, we crafted a custom typeface with the internationally renown font specialists FontFabric. The font was inspired by the bends and curves of the famous track, along with a bespoke suite of iconography inspired by the angles of our icon to aid wayfinding on site and online.
